A brand is, according to its definition, an identifying characteristic; that’s why we always focus on what makes what we’re dealing with special. A brand can be compared to personality, as such it’s representative and it must have features that makes it distinguishable; also, consumers must be able to recognize it immediately. Through various and different passages, like naming and positioning among others, a product can become so much more than just a simple object or service.
Creative Soluzioni wants its customers to succeed, so we help them find a brand identity that calls to mind their values and projects. We go to great lengths to understand and analyze each situation, in order to develop the best strategy/solution possible; then we move from here. Our process is simple but effective: after finding out the customer’s main values, we develop the brand (visual and verbal) following tailor-made processes to create an identity that calls to a specific target’s emotions and responds to its interests.
Our objective is building a brand identity that can be both memorable and captivating.
It doesn’t matter if we are asked to create a new identity or if we just have to give a new look to an existing one, our expertise and experience helps us develop a strong and effective brand, perfect for our customers’ needs.
Brand identity – It’s the characteristic that identifies and distinguishes the brand; it’s composed of the visible elements of a brand, such as colors, design, logotype, name, symbol. Brand identity has many aspects: