The color red and in general the shape were too much sport/racing oriented, also there is no visual concept in the logo, only some work on the typo. The font were really thick and bold making it difficult to read.
Belassi – Austria
As a symbolic sign, the logo is one of the most important parts of a company or brand identity. It combines pure and distinctive shapes and colors as well as the overall images that needs to be both original and meaningful.
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